6 Tips on Applying for Internships

It’s the most wonderful time of the year! If you haven’t already begun, now is the perfect time to apply for a summer internship. Whether paid or unpaid, an internship is a great opportunity to gain professional experience in your field. It also looks great on your resume. I’ve put together some advice to prepare… Continue reading 6 Tips on Applying for Internships

Campaign Spotlight: Spotify

Founded in 2006, Spotify is a media streaming service that has grown to be one of the top in their industry. Their latest campaign highlights the music of 2016, with their slogan as “Thanks 2016. It’s been weird”. The campaign uses statistics, phrases and graphics as a review for the past year’s music. Spotify used several mediums… Continue reading Campaign Spotlight: Spotify

The Future of Generic Brands

History has shown us that different generations have their own sets of values, preferences and beliefs.  As Millennials and Generation Z-er’s begin to exhibit their purchasing powers, marketers must be aware of their preferences. Millennials and Generation Z-er’s are born between the years of 1980 and early 2000s. As a member of Generation Z, I can easily relate… Continue reading The Future of Generic Brands

Need to Take an Elective Course? Try Computer Art

My challenging semester has finally come to an end! I took a few business and marketing courses, as well as an elective. I’ve been wanting to take Introduction to Computer Art since I began my undergraduate studies, yet the classes fill up so fast.  This year, I was lucky and was able to get a spot… Continue reading Need to Take an Elective Course? Try Computer Art

How the Accents of Spokesperson’s Affect Advertisements

Have you ever wondered how accents play in a role in perception of advertisements? I recently read a study on how the accent of the brand’s spokesperson can influence the purchasing behaviors of consumers. The study was written and conducted by Marina Puzakova, Hyokjin Kwak and Monique Bell. Studies have denied the role of the… Continue reading How the Accents of Spokesperson’s Affect Advertisements

Campaign Spotlight: #AerieReal

For many brands, companies must provide more than just the product to become superior. In the lingerie industry, Victoria’s Secret and Aerie are the biggest contenders for the young adult target market. To compete with the industry-dominator, that is Victoria’s Secret, Aerie needed to add something more to their products. And what did they add?… Continue reading Campaign Spotlight: #AerieReal

How to Prepare for Your Best Semester

As students across America start heading back to college, they’ll be starting off a new academic semester. College can be hard, and it’s important to keep your head in the game before it gets too stressful. I’ve put together eight tips on how to start off your best semester: Organize your syllabus week immediately. It’s called syllabus week for a… Continue reading How to Prepare for Your Best Semester