It’s the most wonderful time of the year! If you haven’t already begun, now is the perfect time to apply for a summer internship. Whether paid or unpaid, an internship is a great opportunity to gain professional experience in your field. It also looks great on your resume. I’ve put together some advice to prepare… Continue reading 6 Tips on Applying for Internships
Founded in 2006, Spotify is a media streaming service that has grown to be one of the top in their industry. Their latest campaign highlights the music of 2016, with their slogan as “Thanks 2016. It’s been weird”. The campaign uses statistics, phrases and graphics as a review for the past year’s music. Spotify used several mediums… Continue reading Campaign Spotlight: Spotify
History has shown us that different generations have their own sets of values, preferences and beliefs. As Millennials and Generation Z-er’s begin to exhibit their purchasing powers, marketers must be aware of their preferences. Millennials and Generation Z-er’s are born between the years of 1980 and early 2000s. As a member of Generation Z, I can easily relate… Continue reading The Future of Generic Brands
My challenging semester has finally come to an end! I took a few business and marketing courses, as well as an elective. I’ve been wanting to take Introduction to Computer Art since I began my undergraduate studies, yet the classes fill up so fast. This year, I was lucky and was able to get a spot… Continue reading Need to Take an Elective Course? Try Computer Art
Have you ever wondered how accents play in a role in perception of advertisements? I recently read a study on how the accent of the brand’s spokesperson can influence the purchasing behaviors of consumers. The study was written and conducted by Marina Puzakova, Hyokjin Kwak and Monique Bell. Studies have denied the role of the… Continue reading How the Accents of Spokesperson’s Affect Advertisements
For many brands, companies must provide more than just the product to become superior. In the lingerie industry, Victoria’s Secret and Aerie are the biggest contenders for the young adult target market. To compete with the industry-dominator, that is Victoria’s Secret, Aerie needed to add something more to their products. And what did they add?… Continue reading Campaign Spotlight: #AerieReal
As students across America start heading back to college, they’ll be starting off a new academic semester. College can be hard, and it’s important to keep your head in the game before it gets too stressful. I’ve put together eight tips on how to start off your best semester: Organize your syllabus week immediately. It’s called syllabus week for a… Continue reading How to Prepare for Your Best Semester
It’s been about a month since I’ve been posting on my blog, and promoting it on social media. It didn’t take me long to learn about the few tactics that most marketing, advertising and PR accounts use on Instagram. One of which, is that we like to use hashtags. And we know how to use… Continue reading The Do’s and Don’ts of Automated Instagram Commenting
No matter what social media platform you use, it is essential that you utilize your hashtags properly. Hashtags are the key to improving searchability, participating in trends and creating conversations. Not only do you need to use the right ones, you need to make sure you use the right quantity. This quick guide will help you promote… Continue reading Keep Calm and Hashtag On!
Although you may not have a full time job or own your own company, it is still important to have your own business card. Over the next few years, and the rest of your career, you will be networking with people in your field. You’ll need a business card to keep contacts and to look… Continue reading 5 Tips to Perfect Your Student Business Card
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